Introducing MASSURA. ICONS—iconic men’s apparel inspired by the tradition of soft Italian tailoring—for a refined balance of natural elegance and effortless class in the modern wardrobe. These pieces feature flowing silhouettes and impeccable craftsmanship, drawing on Italy’s tailoring tradition that blends comfort with sophistication. The Icons collection is available as part of our made-to-measure program.
Introducing MASSURA. ICONS—iconic men’s apparel inspired by the tradition of soft Italian tailoring—for a refined balance of natural elegance and effortless class in the modern wardrobe. These pieces feature flowing silhouettes and impeccable craftsmanship, drawing on Italy’s tailoring tradition that blends comfort with sophistication. The Icons collection is available as part of our made-to-measure program.
The Rapallo single-breasted blazer, inspired by the art of soft Italian tailoring, embodies the essence of natural elegance. Known for its soft construction, this blazer features Spalla Camicia shoulders, a Barchetta chest pocket, and patch pockets. The relaxed fit ensures freedom of movement without sacrificing sophistication. The clean lines and wider lapels lend it a quintessentially Italian silhouette, while the absence of rigid formality exudes effortless charm. This versatile piece embodies the quintessence of Italian style—comfort meets a polished, understated aesthetic—making it suitable for both casual and formal occasions.
The Rapallo single-breasted blazer, inspired by the art of soft Italian tailoring, embodies the essence of natural elegance. Known for its soft construction, this blazer features Spalla Camicia shoulders, a Barchetta chest pocket, and patch pockets. The relaxed fit ensures freedom of movement without sacrificing sophistication. The clean lines and wider lapels lend it a quintessentially Italian silhouette, while the absence of rigid formality exudes effortless charm. This versatile piece embodies the quintessence of Italian style—comfort meets a polished, understated aesthetic—making it suitable for both casual and formal occasions.
The Rapallo single-breasted blazer, inspired by the art of soft Italian tailoring, embodies the essence of natural elegance. Known for its soft construction, this blazer features Spalla Camicia shoulders, a Barchetta chest pocket, and patch pockets. The relaxed fit ensures freedom of movement without sacrificing sophistication. The clean lines and wider lapels lend it a quintessentially Italian silhouette, while the absence of rigid formality exudes effortless charm. This versatile piece embodies the quintessence of Italian style—comfort meets a polished, understated aesthetic—making it suitable for both casual and formal occasions.
The Portofino blazer, crafted with the utmost attention to detail, is the quintessential classic of MASSURA men’s fashion and embodies elegance and sophistication. It features a slightly structured silhouette with a Spalla Camicia shoulder, wide, curved lapels, welt pockets, and a graceful drape that flatters the figure. It exudes sophistication while remaining comfortable and allowing for ease of movement. The Italian influence is evident in the soft construction and fine finishing details, making it versatile for both formal and upscale casual occasions. This timeless piece combines artisanal craftsmanship with contemporary flair and serves as an enduring symbol of style and self-confidence for the modern gentleman.
The Rapallo single-breasted blazer, inspired by the art of soft Italian tailoring, embodies the essence of natural elegance. Known for its soft construction, this blazer features Spalla Camicia shoulders, a Barchetta chest pocket, and patch pockets. The relaxed fit ensures freedom of movement without sacrificing sophistication. The clean lines and wider lapels lend it a quintessentially Italian silhouette, while the absence of rigid formality exudes effortless charm. This versatile piece embodies the quintessence of Italian style—comfort meets a polished, understated aesthetic—making it suitable for both casual and formal occasions.
The Rapallo single-breasted blazer, inspired by the art of soft Italian tailoring, embodies the essence of natural elegance. Known for its soft construction, this blazer features Spalla Camicia shoulders, a Barchetta chest pocket, and patch pockets. The relaxed fit ensures freedom of movement without sacrificing sophistication. The clean lines and wider lapels lend it a quintessentially Italian silhouette, while the absence of rigid formality exudes effortless charm. This versatile piece embodies the quintessence of Italian style—comfort meets a polished, understated aesthetic—making it suitable for both casual and formal occasions.
The Firenze model is a true winter classic in every gentleman’s wardrobe. Its features are characteristic of the Neapolitan Ulster coat—distinctive pockets, traditional cuffs, and a martingale belt. A wider lapel and a more pronounced collar further emphasize its quintessentially Italian silhouette. This iconic piece embodies the legacy of MASSURA’s traditional Italian tailoring. The Firenze coat is also extremely versatile and suits both formal and casual occasions. It is best crafted from heavy wool or baby camel hair—for maximum warmth and comfort.
The Firenze model is a true winter classic in every gentleman’s wardrobe. Its features are characteristic of the Neapolitan Ulster coat—distinctive pockets, traditional cuffs, and a martingale belt. A wider lapel and a more pronounced collar further emphasize its quintessentially Italian silhouette. This iconic piece embodies the legacy of MASSURA’s traditional Italian tailoring. The Firenze coat is also extremely versatile and suits both formal and casual occasions. It is best crafted from heavy wool or baby camel hair—for maximum warmth and comfort.
The Firenze model is a true winter classic in every gentleman’s wardrobe. Its features are characteristic of the Neapolitan Ulster coat—distinctive pockets, traditional cuffs, and a martingale belt. A wider lapel and a more pronounced collar further emphasize its quintessentially Italian silhouette. This iconic piece embodies the legacy of MASSURA’s traditional Italian tailoring. The Firenze coat is also extremely versatile and suits both formal and casual occasions. It is best crafted from heavy wool or baby camel hair—for maximum warmth and comfort.
The Massa raglan coat, inspired by the principles of soft Italian tailoring, is a classic in men’s fashion that seamlessly combines elegance and class. It is characterized by its distinctive sleeve construction, which runs diagonally up to the collar, ensuring unparalleled comfort and freedom of movement. Best crafted from fine fabrics such as cashmere, wool, or baby camel hair, it embodies relaxed sophistication with a consistently elegant silhouette. The unstructured design and flowing drape evoke the effortless charm of Italian tailoring, making it a versatile choice that complements both formal and casual looks. This classic piece exudes understated luxury and perfectly combines functionality and style for the modern gentleman.
The Massa raglan coat, inspired by the principles of soft Italian tailoring, is a classic in men’s fashion that seamlessly combines elegance and class. It is characterized by its distinctive sleeve construction, which runs diagonally up to the collar, ensuring unparalleled comfort and freedom of movement. Best crafted from fine fabrics such as cashmere, wool, or baby camel hair, it embodies relaxed sophistication with a consistently elegant silhouette. The unstructured design and flowing drape evoke the effortless charm of Italian tailoring, making it a versatile choice that complements both formal and casual looks. This classic piece exudes understated luxury and perfectly combines functionality and style for the modern gentleman.
The Massa raglan coat, inspired by the principles of soft Italian tailoring, is a classic in men’s fashion that seamlessly combines elegance and class. It is characterized by its distinctive sleeve construction, which runs diagonally up to the collar, ensuring unparalleled comfort and freedom of movement. Best crafted from fine fabrics such as cashmere, wool, or baby camel hair, it embodies relaxed sophistication with a consistently elegant silhouette. The unstructured design and flowing drape evoke the effortless charm of Italian tailoring, making it a versatile choice that complements both formal and casual looks. This classic piece exudes understated luxury and perfectly combines functionality and style for the modern gentleman.
The Bardolino shirt jacket, a perfect blend of casual tailoring and elegance, has become a versatile classic in the modern wardrobe. Inspired by its functional roots, the shirt jacket features a lightweight, unstructured design that blurs the line between a shirt and outerwear. Best crafted from high-quality fabrics such as cashmere, wool, cotton, or linen, it captivates with clean lines, minimalist details, and a tailored cut for a polished yet relaxed silhouette. With a button placket, Kent collar, and patch pockets, it exudes understated sophistication while remaining functional and easy to style. Ideal for transitional weather, the shirt jacket embodies the timeless balance of comfort, practicality, and class—an effortless choice for a wide variety of occasions.
The Bardolino shirt jacket, a perfect blend of casual tailoring and elegance, has become a versatile classic in the modern wardrobe. Inspired by its functional roots, the shirt jacket features a lightweight, unstructured design that blurs the line between a shirt and outerwear. Best crafted from high-quality fabrics such as cashmere, wool, cotton, or linen, it captivates with clean lines, minimalist details, and a tailored cut for a polished yet relaxed silhouette. With a button placket, Kent collar, and patch pockets, it exudes understated sophistication while remaining functional and easy to style. Ideal for transitional weather, the shirt jacket embodies the timeless balance of comfort, practicality, and class—an effortless choice for a wide variety of occasions.
The Bardolino shirt jacket, a perfect blend of casual tailoring and elegance, has become a versatile classic in the modern wardrobe. Inspired by its functional roots, the shirt jacket features a lightweight, unstructured design that blurs the line between a shirt and outerwear. Best crafted from high-quality fabrics such as cashmere, wool, cotton, or linen, it captivates with clean lines, minimalist details, and a tailored cut for a polished yet relaxed silhouette. With a button placket, Kent collar, and patch pockets, it exudes understated sophistication while remaining functional and easy to style. Ideal for transitional weather, the shirt jacket embodies the timeless balance of comfort, practicality, and class—an effortless choice for a wide variety of occasions.
The Bardolino shirt jacket, a perfect blend of casual tailoring and elegance, has become a versatile classic in the modern wardrobe. Inspired by its functional roots, the shirt jacket features a lightweight, unstructured design that blurs the line between a shirt and outerwear. Best crafted from high-quality fabrics such as cashmere, wool, cotton, or linen, it captivates with clean lines, minimalist details, and a tailored cut for a polished yet relaxed silhouette. With a button placket, Kent collar, and patch pockets, it exudes understated sophistication while remaining functional and easy to style. Ideal for transitional weather, the shirt jacket embodies the timeless balance of comfort, practicality, and class—an effortless choice for a wide variety of occasions.
The Bardolino shirt jacket, a perfect blend of casual tailoring and elegance, has become a versatile classic in the modern wardrobe. Inspired by its functional roots, the shirt jacket features a lightweight, unstructured design that blurs the line between a shirt and outerwear. Best crafted from high-quality fabrics such as cashmere, wool, cotton, or linen, it captivates with clean lines, minimalist details, and a tailored cut for a polished yet relaxed silhouette. With a button placket, Kent collar, and patch pockets, it exudes understated sophistication while remaining functional and easy to style. Ideal for transitional weather, the shirt jacket embodies the timeless balance of comfort, practicality, and class—an effortless choice for a wide variety of occasions.
The Bardolino shirt jacket, a perfect blend of casual tailoring and elegance, has become a versatile classic in the modern wardrobe. Inspired by its functional roots, the shirt jacket features a lightweight, unstructured design that blurs the line between a shirt and outerwear. Best crafted from high-quality fabrics such as cashmere, wool, cotton, or linen, it captivates with clean lines, minimalist details, and a tailored cut for a polished yet relaxed silhouette. With a button placket, Kent collar, and patch pockets, it exudes understated sophistication while remaining functional and easy to style. Ideal for transitional weather, the shirt jacket embodies the timeless balance of comfort, practicality, and class—an effortless choice for a wide variety of occasions.
The Forte raincoat, designed with a focus on minimalist design, is a timeless piece that combines practicality with refined style. Best crafted from water-repellent materials such as gabardine or modern technical fabrics, it offers protection from the elements without sacrificing elegance. Its clean lines, neutral tones, and subtle details—such as concealed buttons or elegant stitching—exude effortless sophistication. With a tailored yet comfortable fit, the raincoat drapes elegantly over both formal and casual outfits, making it an indispensable companion for the discerning gentleman. This versatile piece combines functionality with minimalist luxury—for any weather and any occasion.
The Forte raincoat, designed with a focus on minimalist design, is a timeless piece that combines practicality with refined style. Best crafted from water-repellent materials such as gabardine or modern technical fabrics, it offers protection from the elements without sacrificing elegance. Its clean lines, neutral tones, and subtle details—such as concealed buttons or elegant stitching—exude effortless sophistication. With a tailored yet comfortable fit, the raincoat drapes elegantly over both formal and casual outfits, making it an indispensable companion for the discerning gentleman. This versatile piece combines functionality with minimalist luxury—for any weather and any occasion.
The Forte raincoat, designed with a focus on minimalist design, is a timeless piece that combines practicality with refined style. Best crafted from water-repellent materials such as gabardine or modern technical fabrics, it offers protection from the elements without sacrificing elegance. Its clean lines, neutral tones, and subtle details—such as concealed buttons or elegant stitching—exude effortless sophistication. With a tailored yet comfortable fit, the raincoat drapes elegantly over both formal and casual outfits, making it an indispensable companion for the discerning gentleman. This versatile piece combines functionality with minimalist luxury—for any weather and any occasion.
The Marmi field jacket, inspired by casual tailoring, embodies natural elegance and timeless class with a functional twist. Originally designed for military use, this jacket has been reinterpreted with a refined aesthetic—while retaining practical features such as multiple front pockets, adjustable waist ties, and a sturdy yet lightweight construction. Best crafted from high-quality materials such as water-repellent cotton or technical fabrics, the modern field jacket combines rugged functionality with a slim, tailored fit. Clean lines and minimalist details ensure versatility, making it the ideal layering piece for casual and upscale leisure looks. Through its harmony of practicality and understated sophistication, the field jacket embodies the effortless style of the contemporary gentleman.
The Marmi field jacket, inspired by casual tailoring, embodies natural elegance and timeless class with a functional twist. Originally designed for military use, this jacket has been reinterpreted with a refined aesthetic—while retaining practical features such as multiple front pockets, adjustable waist ties, and a sturdy yet lightweight construction. Best crafted from high-quality materials such as water-repellent cotton or technical fabrics, the modern field jacket combines rugged functionality with a slim, tailored fit. Clean lines and minimalist details ensure versatility, making it the ideal layering piece for casual and upscale leisure looks. Through its harmony of practicality and understated sophistication, the field jacket embodies the effortless style of the contemporary gentleman.
The Marmi field jacket, inspired by casual tailoring, embodies natural elegance and timeless class with a functional twist. Originally designed for military use, this jacket has been reinterpreted with a refined aesthetic—while retaining practical features such as multiple front pockets, adjustable waist ties, and a sturdy yet lightweight construction. Best crafted from high-quality materials such as water-repellent cotton or technical fabrics, the modern field jacket combines rugged functionality with a slim, tailored fit. Clean lines and minimalist details ensure versatility, making it the ideal layering piece for casual and upscale leisure looks. Through its harmony of practicality and understated sophistication, the field jacket embodies the effortless style of the contemporary gentleman.
The Torino flight jacket, reimagined through the lens of casual tailoring, strikes a sophisticated balance between rugged heritage and natural elegance. Originally designed for pilots, this iconic piece has evolved into a sophisticated classic that combines functionality with contemporary style. With a short silhouette, distinctive patch pockets, and a front zipper, the bomber jacket is best crafted from materials such as cotton and linen, which enhance its aesthetic appeal. Modern interpretations feature clean lines and a slim fit that blends seamlessly into both casual and semi-formal outfits. Thanks to its tailored construction and high-quality fabrics, the bomber jacket retains its distinctive character while exuding understated, timeless class—perfect for the discerning gentleman.
The Torino flight jacket, reimagined through the lens of casual tailoring, strikes a sophisticated balance between rugged heritage and natural elegance. Originally designed for pilots, this iconic piece has evolved into a sophisticated classic that combines functionality with contemporary style. With a short silhouette, distinctive patch pockets, and a front zipper, the bomber jacket is best crafted from materials such as cotton and linen, which enhance its aesthetic appeal. Modern interpretations feature clean lines and a slim fit that blends seamlessly into both casual and semi-formal outfits. Thanks to its tailored construction and high-quality fabrics, the bomber jacket retains its distinctive character while exuding understated, timeless class—perfect for the discerning gentleman.
The Torino flight jacket, reimagined through the lens of casual tailoring, strikes a sophisticated balance between rugged heritage and natural elegance. Originally designed for pilots, this iconic piece has evolved into a sophisticated classic that combines functionality with contemporary style. With a short silhouette, distinctive patch pockets, and a front zipper, the bomber jacket is best crafted from materials such as cotton and linen, which enhance its aesthetic appeal. Modern interpretations feature clean lines and a slim fit that blends seamlessly into both casual and semi-formal outfits. Thanks to its tailored construction and high-quality fabrics, the bomber jacket retains its distinctive character while exuding understated, timeless class—perfect for the discerning gentleman.
The Milano blouson jacket, inspired by casual tailoring, is a testament to natural elegance and effortless class. Characterized by its short length and clean silhouette, this versatile jacket offers a sophisticated yet relaxed aesthetic. Crafted from materials such as cotton or technical fabrics, the blouson features minimalist details like a front zipper and understated pockets that blend style and functionality. The tailored fit elevates its casual roots and makes it suitable for a wide variety of outfits. By combining practicality with polished design, the blouson jacket embodies the essence of understated sophistication for the modern gentleman.
The Milano blouson jacket, inspired by casual tailoring, is a testament to natural elegance and effortless class. Characterized by its short length and clean silhouette, this versatile jacket offers a sophisticated yet relaxed aesthetic. Crafted from materials such as cotton or technical fabrics, the blouson features minimalist details like a front zipper and understated pockets that blend style and functionality. The tailored fit elevates its casual roots and makes it suitable for a wide variety of outfits. By combining practicality with polished design, the blouson jacket embodies the essence of understated sophistication for the modern gentleman.