MASSURA.’s house style features a clean, recognizable cut inspired by the Riviera style of the 1960s: soft, unpadded shoulders in the “Spalla Camicia” style, a slightly rounded collar, and a silhouette that combines structure with ease. Whether single-breasted or double-breasted, a jacket or pants—every detail embodies the same philosophy: natural elegance, never stiff, always stylishly appropriate.
MASSURA.’s house style features a clean, recognizable cut inspired by the Riviera style of the 1960s: soft, unpadded shoulders in the “Spalla Camicia” style, a slightly rounded collar, and a silhouette that combines structure with ease. Whether single-breasted or double-breasted, a jacket or pants—every detail embodies the same philosophy: natural elegance, never stiff, always stylishly appropriate.
HOUSE STYLE SB JACKET "RAPALLO"
Slightly rounded collar
"Spalla Camicia" shoulder, no padding
Slightly lower neckline
Wider lapels (11–13 cm)
“Barchetta” chest pocket
3-roll, 2-button closure
Darts extending to the pocket line
Patch, rounded pockets
Rounded front closure
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE SB JACKET "RAPALLO"
Slightly rounded collar
"Spalla Camicia" shoulder, no padding
Slightly lower neckline
Wider lapels (11–13 cm)
“Barchetta” chest pocket
3-roll, 2-button closure
Darts extending to the pocket line
Patch, rounded pockets
Rounded front closure
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE DB JACKET "PORTOFINO"
Slightly rounded collar
"Spalla Camicia" shoulders, no padding
Slightly lower gorge
Wider lapels (12–14 cm).
Straight lapel (no “belly”)
“Barchetta” chest pocket
6×2 button placement
Darts extending to the pocket line
Piped pockets
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE DB JACKET "PORTOFINO"
Slightly rounded collar
"Spalla Camicia" shoulders, no padding
Slightly lower gorge
Wider lapels (12–14 cm).
Straight lapel (no “belly”)
“Barchetta” chest pocket
6×2 button placement
Darts extending to the pocket line
Piped pockets
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE PANTS
High-rise, sits at the navel
15 cm waistband closure with loop
Side adjusters
Double outward-facing pleat
Coin pocket
Piped pockets with buttons on the back
5 cm cuff
HOUSE STYLE PANTS
High-rise, sits at the navel
15 cm waistband closure with loop
Side adjusters
Double outward-facing pleat
Coin pocket
Piped pockets with buttons on the back
5 cm cuff
Note: The features described above reflect our signature style. Of course, custom designs can incorporate different details and personalized stylistic options.
HOUSE STYLE SB JACKET "RAPALLO"
Slightly rounded collar
"Spalla Camicia" shoulder, no padding
Slightly lower neckline
Wider lapels (11–13 cm)
“Barchetta” chest pocket
3-roll, 2-button closure
Darts extending to the pocket line
Patch, rounded pockets
Rounded front closure
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE DB JACKET "PORTOFINO"
Slightly rounded collar
"Spalla Camicia" shoulders, no padding
Slightly lower gorge
Wider lapels (12–14 cm).
Straight lapel (no “belly”)
“Barchetta” chest pocket
6×2 button placement
Darts extending to the pocket line
Piped pockets
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE PANTS
High-rise, sits at the navel
15 cm waistband closure with loop
Side adjusters
Double outward-facing pleat
Coin pocket
Piped pockets with buttons on the back
5 cm cuff