MASSURA.’s house style features a clean, recognizable cut inspired by the Riviera style of the 1960s: soft, unpadded shoulders in the “Spalla Camicia” style, a slightly rounded collar, and a silhouette that combines structure with ease. Whether single-breasted or double-breasted, a jacket or pants—every detail embodies the same philosophy: natural elegance, never stiff, always stylishly appropriate.
House style – Neapolitan-inspired
MASSURA.’s house style features a clean, recognizable cut inspired by the Riviera style of the 1960s: soft, unpadded shoulders in the “Spalla Camicia” style, a slightly rounded collar, and a silhouette that combines structure with ease. Whether single-breasted or double-breasted, a jacket or pants—every detail embodies the same philosophy: natural elegance, never stiff, always stylishly appropriate.
House style – Neapolitan-inspired
MASSURA.’s house style features a clean, recognizable cut inspired by the Riviera style of the 1960s: soft, unpadded shoulders in the “Spalla Camicia” style, a slightly rounded collar, and a silhouette that combines structure with ease. Whether single-breasted or double-breasted, a jacket or pants—every detail embodies the same philosophy: natural elegance, never stiff, always stylishly appropriate.
HOUSE STYLE SB JACKET "RAPALLO"
Slightly rounded collar
“Spalla Camicia” shoulder, no padding
Slightly lower gorge
Wider lapel (11–13 cm)
“Barchetta” chest pocket
3-Roll-2 button placement
Darts extending to the pocket line
Patch, rounded pockets
Rounded front closure
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE SB JACKET "RAPALLO"
Slightly rounded collar
“Spalla Camicia” shoulder, no padding
Slightly lower gorge
Wider lapel (11–13 cm)
“Barchetta” chest pocket
3-Roll-2 button placement
Darts extending to the pocket line
Patch, rounded pockets
Rounded front closure
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE DB JACKET "PORTOFINO"
Slightly rounded collar
“Spalla Camicia” shoulder, no padding
Slightly lower neckline
Wider lapels (12–14 cm).
Straight lapel (no “belly”)
“Barchetta” chest pocket
6×2 button placement
Darts extending to the pocket line
Piped pockets
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE DB JACKET "PORTOFINO"
Slightly rounded collar
“Spalla Camicia” shoulder, no padding
Slightly lower neckline
Wider lapels (12–14 cm).
Straight lapel (no “belly”)
“Barchetta” chest pocket
6×2 button placement
Darts extending to the pocket line
Piped pockets
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE PANTS
High-waisted, sits at the navel
15 cm waistband closure with loop
Side adjusters
Double outward-facing waist pleat
Coin pocket
Piped pockets with buttons on the back
5 cm cuff
HOUSE STYLE PANTS
High-waisted, sits at the navel
15 cm waistband closure with loop
Side adjusters
Double outward-facing waist pleat
Coin pocket
Piped pockets with buttons on the back
5 cm cuff
Note: The features described above correspond to our house style. Different details and custom stylistic options are, of course, available as part of a custom order.
HOUSE STYLE SB JACKET "RAPALLO"
Slightly rounded collar
“Spalla Camicia” shoulder, no padding
Slightly lower gorge
Wider lapel (11–13 cm)
“Barchetta” chest pocket
3-Roll-2 button placement
Darts extending to the pocket line
Patch, rounded pockets
Rounded front closure
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE DB JACKET "PORTOFINO"
Slightly rounded collar
“Spalla Camicia” shoulder, no padding
Slightly lower neckline
Wider lapels (12–14 cm).
Straight lapel (no “belly”)
“Barchetta” chest pocket
6×2 button placement
Darts extending to the pocket line
Piped pockets
1 button on the sleeve for a single-breasted jacket
3 “kissing” buttons for a suit jacket
HOUSE STYLE PANTS
High-waisted, sits at the navel
15 cm waistband closure with loop
Side adjusters
Double outward-facing waist pleat
Coin pocket
Piped pockets with buttons on the back
5 cm cuff
Note: The features described above correspond to our house style. Different details and custom stylistic options are, of course, available as part of a custom order.